Running the business side: starting an agency, packaging services, and thinking beyond the next invoice.
Start with the basics of starting an agency before you make the jump.
Last updated: July 2026 One thing up front: this is about classic SEO, the fundamentals that get you found in ordinary search. It deliberately does not cover AI Overviews, chatbots,…
Hey there 👋 “Why does every service business in Pakistan feel like a clone?” You’ve felt it too. The design agencies, web dev agencies, SEO agencies - they all blur…
Review the full workshop on YouTube. https://www.youtube.com/watch?v=C2oszANsTlo The agency fantasy vs the agency reality At some point, every freelancer who finds success starts thinking about opening an agency. It feels…
Review the full workshop on YouTube. https://www.youtube.com/watch?v=xPpoevjDjnw The "now what?" problem You've been freelancing for a few months. You've landed a couple of clients. You've figured out the basics of…
If you want to grow as a Freelancer or a Small Business, niching down is the best way to scale. The thing is, to beat competition there are 2 universal…
I love helping people build products, platforms, and online presence, but when it came to working on my own content, I struggled. This needs to be realized: Mechanics will give…
As a small agency, the biggest challenge you face is strong competition from the existing players. Most agencies go the obvious yet weaker path long term, offering services at a…
30 USD/hour is your limit as the top freelancer (in Pakistan and similar regions) That is what the top of the top are making on Upwork Over the past while…
Power of asking 'The Why'. A notion that escaped me for a long time, until it clicked. The Why is the gap between a mere Employee and an Expert. A…
There is an old line for this. Mochi ka apna joota phata hota hai. The cobbler's own shoes are torn. He spends all day making perfect shoes for everyone else,…
