Road to Working with People and Building Products

I love helping people build products, platforms, and online presence, but when it came to working on my own content, I struggled.

This needs to be realized:

• Mechanics will give their own cars to other workshops
• Financial consultants will hire accountants to manage their finances
• Software development companies will hire agencies to build their website
• Branding companies will hire design agencies to refresh their look

Notice the theme?

Working on your own thing is a challenge. You are stuck in a bias, it makes you jaded. You struggle to think outside the box. As the cobbler, your own children often have no shoes.

So what do you do? You find inspiration elsewhere. You get an outsider’s perspective. And you iterate year over year toward a goal.

Over half a decade, when it came to my messaging, I struggled. Figuring out who I wanted to be perceived as in one line was a challenge. As someone who wore many hats in his career, picking one was not easy.

• I love working with businesses, helping their ideas turn to reality.
• I love technology, learning about innovations that make our lives easier.
• And I love working with people, coming together to solve problems.

Capturing all that in one line felt like a mountain of a task.

Don’t get me wrong. I have done corporate identities. I have worked on countless landing pages. I have created dozens of carefully crafted elevator pitches. But when it came to my own thing, I just felt like I never got anywhere.

Until I saw the community banner on Chris Do’s LinkedIn page. It beautifully shows there is a ‘home’ for no matter who you are. A learner, an earner, or an entrepreneur.

Day in and day out I tell founders: you need to target your product to a specific audience. And it is funny how I forgot that basic lesson when it came to my own messaging.

Seeing that banner clicked the thought in my head:

Who do I work with? I work with people. What do I work on? I work on products. What is the goal? To build something great.

My passion for tech and product will always be there, but when it comes to pitching it, the imposter syndrome in me (and most product folks) doesn’t feel comforting. But there is something I am pretty good at, which is bringing improvements to anyone, business or person.

Over the past year I started writing mentoring style, experience based content over at thewanderingpro.com. It felt like a nice balance between pitching my services on saqibtahir.com and doing better for like minded folks over here.

Seeing Chris Do’s banner clicked with what I am truly passionate about. It is as simple as:

Helping anyone, anywhere, wherever I can. With tech.

Enter the Problem

Now that writing is part of my content ‘strategy’, so to say, I wanted to learn more about how to optimize my online presence. I talked to gurus, read articles, flipped over every top ranking platform, and generally speaking, everyone says the same thing:

• You need one audience
• One problem
• One solution

DON’T MIX AND MATCH.

That didn’t sit too well with what I wanted to do. I didn’t want to be limited to one problem and one solution across everything I write about.

So after years of iteration, I landed on this. I will enable:

Great People

Through my efforts on TWP, I want to create high value professionals. My guidance, experiences, and one on one help have inspired many individuals to do more and do better.

At the end of the day, for any business, marketing doesn’t matter, sales doesn’t matter, product doesn’t matter, and tech doesn’t matter. Not if the people doing it aren’t the best.

People are the only factor that keeps greatness ongoing.

To Build Greater Products

Market aside, a great Product requires a great team. My content around my experiences building products is meant to share all the secrets there are. But without a team, it doesn’t mean much.

Greatness of People will result in Products greater than ever before.

Having the right team with the right product is the place you want to be. So I have decided to work on both fronts, learning to be exceptional at building a product, while growing my reach to people who can come in and help where needed.

Resulting In

So what do we get now? An end to end funnel. If I help professionals get great, then the products I help build will most likely be greater. Leading me to be someone who wants to help you however I can when it comes to tech and business.

If you have an idea:

• I will help you research and plan your vision
• I will help you discover and document the implementation
• I will help you find the right people for the job
• I will help you design and develop the product
• And lastly, I will help you deploy and launch the idea

After all, I didn’t need one audience and one problem. I needed one mission.

Helping great People build greater Products.

With or without my help – I wish you the best.

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