Under the Hood

A small group of Builders shipping Their Own Thing in public. Here is everything behind the Case Studies.

Wander Labs is The Wandering Pro’s Build-in-Public Initiative: serious people, most of them in Pakistan, building one real Quest of Their Own, a business, coached one-on-one until it ships. This is the work under the hood: the Builds, the hours, and the Calls that turn an idea into something live.

Apply via the Discord How Wander Labs Works →
8
Quests
Taken On
5
Shipped
10+
Paying
Customers
25+
Coaching
Calls

What Is Wander Labs

The flagship initiative behind this tracker, in short.

A small group of builders each take on one Quest, a business of their own, and build it from zero in the open with 1-on-1 coaching until it ships. It is the zero to one layer, the part before an incubator: figure out what is actually worth building, then build it. This page is the tracker, every Quest and where each one stands.

🎯
One Quest

A business you own.

🚀
From Zero

From an idea, or less, to something real.

👁️
In the Open

Public accountability, real coaching, a case study.

How Wander Labs Works →

Inside Each Build

Every Quest, how far it got, and whether we are still on it.

Coaching: active with us Graduated: shipped, now on its own Closed: stopped before it shipped
SalesGenie ★ Flagship Quest
by Haroon Shahid
Coaching

A Discord-native CRM that runs AI sales conversations to turn free community members into paying subscribers.

Pitched
Scoped
Building
Live
Adoption
Revenue
800+ Members Converted+175% MRR in 30 DaysRoad to $10k MRR
View Case Study →
Outreach Studio
by Atif Mumtaz
Coaching

An AI lead-generation and outreach tool for finding prospects and running the first outreach touch in one place.

Pitched
Scoped
Building
Live
Adoption
Revenue
Systivia
by Rao Zaeem
🎓 Graduated

An identity-based habit tracker: you build habits around who you are becoming, not just streaks.

Pitched
Scoped
Building
Live
Adoption
Revenue
View Case Study →
OSForms
by Bahroze Ali
🎓 Graduated

An open-source form backend with bring-your-own-key integrations. Own your data, never hit a paywall.

Pitched
Scoped
Building
Live
Adoption
Revenue
View Case Study →
Umro Ayyar
by Mustafa Qasim
🎓 Graduated

A boss bot platform automating HackTheBox Islamabad meetup ops for the BSides Pakistan community.

Pitched
Scoped
Building
Live
Adoption
Revenue
View Case Study →
SyncSpace
by Abdul Rehman
Closed

A real-time chat app with self-hosting, built in the open from the ground up.

Pitched
Scoped
Building
Live
Adoption
Revenue
UniMad
by Alwaz Qazi
Closed

A directory that helps Pakistani students find and compare university programs, fees, and details.

Pitched
Scoped
Building
Live
Adoption
Revenue

Build in Public, Explained

What Wander Labs is, who it is for, and how to get in.

What is Wander Labs?+
Wander Labs is The Wandering Pro’s build-in-public initiative. A small group of builders each take on one real Quest and ship it in the open, with 1-on-1 coaching from idea to launch. It runs inside the Discord, and every Quest that ships earns a permanent case study on the site.
What do the stages on each build mean?+
Each build moves along a track: Pitched (proposed in the Discord), Scoped (kickoff call done, roadmap locked), Building (in active development), Live (shipped and running, people can use it), Adoption (real people are using it, still pre revenue), and Revenue (it is making money). A build can join partway along: some arrive already Live and looking to grow.
What do Coaching, Graduated, and Closed mean?+
Coaching means we are actively coaching it right now. Graduated means it shipped, earned a case study, and now runs on its own: we keep the case study as a snapshot but no longer track it. Closed means it stopped before it shipped.
What is coaching versus mentoring?+
The community is mentoring. You show up and people mentor you off and on, usually with good advice. Coaching is different: it is 1-on-1 attention on the specific thing you are building. That is what Wander Labs is, 1-on-1 coaching to help you build a business around a product or a service.
Does it have to be a product?+
The goal is a real business you own, and a product is one form of that. It can be a product (a SaaS, an app, a tool, an open-source project with a revenue model), a service business, or an info product like a newsletter or a course. It does not have to be a SaaS. The bar is that it is real, it is yours, and it is something you can ship and grow, not a tutorial clone or a certificate.
What does building in public mean?+
Building in public means doing the work where people can see it: posting progress, decisions, and blockers as you go instead of disappearing until a big reveal. In Wander Labs it is structured, you commit to one Quest, share updates a few times a week, and get feedback in real time. The point is momentum and honesty, not performance.
How does Wander Labs work?+
You raise your hand in the Discord and pitch a Quest: a clear output, a rough 8 to 12 week roadmap, and why now. If it holds up, you get a kickoff call to lock the scope, then your own channel to build in. From there it is building in the open, monthly 1-on-1s, and a case study when it ships. See how Wander Labs works in full.
Who is Wander Labs for?+
It is for people who already have something they want to build and are ready to stay on it for months, not days. Freelancers, early-career developers, and operators who would rather finish one real thing than start ten they never ship. It is not for lurkers or people chasing a certificate.
Do I need to be based in Pakistan to join?+
Most of the builders are in Pakistan, and Wander Labs is built around the realities of building from here. It is not restricted by geography, though, anyone serious about shipping a real Thing in the open is welcome.
What kinds of things get built in Wander Labs?+
A mix, and most have shipped. A Discord-native SaaS (SalesGenie), an identity-based habit tracker on the Play Store (Systivia), an open-source form backend on npm (OSForms), and a bot platform that ran a 50-person meetup live (Umro Ayyar), with more in progress.
How is this different from a course or bootcamp?+
There are no lectures, no modules, and no certificate. Wander Labs measures one thing: what you ship. You get direct coaching on your actual Quest, not recorded content, and you build a real product instead of a tutorial clone.
What do I get from building in public with Wander Labs?+
Direct 1-on-1 coaching, public accountability that keeps you moving, a network of serious builders, and a permanent case study on The Wandering Pro when your Quest ships, with links back to your work.
How do I join Wander Labs?+
Join the The Wandering Pro Discord, show up, and pitch a real Quest. The pitch form lives inside the server, not on the website, so nobody applies cold from outside.

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